San Francisco isn’t just where SILØNT began.

It’s why it began.

It started with a quiet frustration I couldn’t shake after moving here. The city’s shifting microclimates and unforgiving streets meant even a short walk — taking the dogs out, a quiet dinner — left my heels wet, dirty, or stained. What once felt like a nuisance quickly became unacceptable.

As someone deep in design and technology, I was struck by the contradiction. We spend millions perfecting beautiful homes — but ignore the dirtiest object we bring inside.

Each pair carries over 400,000 bacteria every time we step in. We track that across our floors, rugs, and air — and then live in it. The result? Dirt builds up. Germs thrive. And we throw shoes out long before their time.

Over 300 million pairs are discarded every year in the U.S. alone — not just because they’re worn out, but because they’re filthy.

In recent years, we’ve learned to see wellness differently. Our space is no longer just a backdrop, but a sanctuary. Cleanliness has shifted from routine to ritual. Yet at the threshold — where the outside world enters the home — little has changed. 

It didn’t make sense.

The deeper I looked, the more I realized: no solution existed. Nothing that respected modern living, supported delicate footwear like women’s heels, or preserved the visual language of a luxury home. I didn’t want another appliance or gadget cluttering the space. I wanted discretion. Convenience. Harmony.

A system that works for all footwear, anticipates elegance — and delivers it quietly.

SILØNT is that system: a built-in, intelligent solution that merges hygiene with architecture. It safeguards the health of the home without interrupting its beauty.

To me, this isn’t just about footwear — it’s about returning home to something that honors how we live and protects the pieces that express who we are.

Quiet wellness. Lasting design. Living beautifully, from the ground up.

— Founder, SILØNT